Looking for an Amazon FBA consultant expert? You’ve come to the right place. We provide Amazon FBA optimization services from Amazon FBA consultant experts. Whether you need an Amazon FBA expert for Amazon FBA or merchant third party sellers we are your one stop shop. We work with sellers just getting started, small business trying to be not so small, and large enterprise companies trying to sell on other sales channels. Not all businesses need the same solutions. Good thing we know how to do everything, and do it well. An Amazon FBA consultant will work with you to develop a plan that will work for you.
Our services include:
♯ Product Sourcing
♯ Amazon SEO
♯ FBA Shipping and Packaging
♯ Inventory Management
♯ Feedback Management
One of the most challenging parts if you are just getting started selling on Amazon is what to actually sell. An Amazon FBA consultant on our team can help you decide what to sell based on different factors from our assessment tool to see whether products would be profitable. If you haven’t started selling yet we can show you how to source products domestically or internationally and handle the logistics and importing.
We have listed thousands of products on Amazon. We know how top list products quickly and how to rank products on search results for the keywords that help your products sell more. Different components taht go into our listings include:
♯ Vital Information – Title, Brand name, and UPC code
♯ Offer – Seller SKU, Condition, Price, Sale Price
♯ Description – Bullet Points, Text description of the product
♯ Keywords – Search Terms, Platinum Keywords, Intended Use, Target Audience, Subject Keywords
♯ More Details – MSRP, Product Dimensions, Shipping Weight, Package Dimensions
With years of experience selling on the Amazon marketplace, we know how to rank products for specific keywords. We can help you grow your sales for each product through organic search. This means less money spent on marketing and advertising and more money in your pocket.
This is what Amazon says about their product search system:
Search is the primary way that customers use to locate products on Amazon.com. Customers search by entering keywords, which are matched against the search terms you enter for a product. Well-chosen search terms increase a product’s visibility and sales. The number of views for a product detail page can increase significantly by adding just one additional search term – if it’s a relevant and compelling term.
Factors such as price, availability, selection, and sales history help determine where your product appears in a customer’s search results. In general, better-selling products tend to be towards the beginning of the results list. As your sales of a product increase, so does your placement.
Amazon FBA consultant research and what Amazon has posted about search we conclude that the following aspects are important for ranking your product in the Amazon search algorithm:
♦ Conversion Rate – When customers search a term and click on your listing and then purchase your product, this shows that the search term matches the customer was looking to purchase. The higher the conversion rate, the higher your product will rank
♦ Images – Images are an important part to ranking. High resolution and several images will help customers better understand what they are buying.
♦ Price – The lower price is king on Amazon.
♦ Availability – If you do not have product in stock or enough to fulfill the increased amount of sales, you will not rank high.
♦ Listing Factors – The keywords that are listed when you create a listing will influence the search.
There are several areas that should have consistent keywords:
♦ Brand and description
♦ Product line
♦ Material or key ingredient
Bullets and Description
♦ 50 characters
♦ Do not repeat words
♦ Commas ignored
♦ Quotes unnecessary
♦ Multiple variations of the same word is unnecessary
♦ Common misspellings is unnecessary
♦ Order of the search terms may matter
♦ Include synonyms or spelling variations
♦ Don’t use stemming variations: hat/hats
♦ Seller Name
♦ Parent-child products
♦ Manufacturer Part Number
♦ Eligible for free shipping
♦ Average customer review
Having high quality images within Amazon’s guidelines is crucial to selling products. We use a high resolution DSLR camera and software to create a white background, which is part of the imaging guidelines. Amazon has laid out the following image style guidelines:
♦ Product Only – Products must fill at least 85% of the image. Images must show only the product that is for sale, with few or no props and with no logos, watermarks, or inset images. Images may only contain text that is a part of the product.
♦ White Background – Main images must have a pure white background, must be a photo (not a drawing), and must not contain excluded accessories.
♦ High Resolution Images – Images must be at least 1000 pixels on the longest side and at least 500 pixels on the shortest side to be zoom-able.
♦ Correct Formatting – JPEG is the preferred image format, but you also may use TIFF and GIF files.
♦ Several Images – While this is not a requirement, we have found that the more images posted, the more sales occur due to customers having a greater understanding of what they are purchasing.
Amazon FBA, which stands for Fulfillment by Amazon, is an outstanding service provided by Amazon. They store products at their distribution centers, they package and prep and ship products when orders arrive, and handle most customer service questions. However, preparing your products to be FBA ready can be a complicated task. As an Amazon FBA consultant, I highly encourage utilizing Amazon FBA. We are able to do the following tasks associated with Amazon FBA:
♦ Process for Packaging – There is a certain way that Amazon prefers their products prepped, which we are experts at implementing
♦ Shipping Plan – Each order that gets sent to fulfillment centers creates a unique shipping plan with different amounts of each SKU going to different fulfillment centers
♦ Prep Guidance and Hazardous Materials – Certain products that contain hazardous materials, heavy, or sharp objects require certain unique packaging.
♦ Labeling Products – Each SKU has a unique UPC associated with it. When a product is listed on Amazon, they create an ASIN. An ASIN sticker needs to be placed on all of the products before they are shipped.
♦ Labeling Shipments – Each box that contains the products being sent to the fulfillment centers needs to be labeled correctly.
Keeping track of your inventory is a vital part of running a successful ecommerce store. We can help you develop a process for keeping track of the following factors:
♦ Assess Status – Whether or not your product is available or suppressed and correcting the status
♦ Availability – How much inventory should you send to Amazon and how often should you send more.
♦ Product CSV – We have a tool that will help you keep track of all the vital information for each product that will help you run your business more smoothly.
We can help run reports to see exactly what products are ordered. This will help determine which products are selling well within Amazon. You will be able to make better fact based decisions in order to run a better, more profitable store.
Advertisement on Amazon is a great way to increase your visibility to more customers. Advertisement is based on a cost-per-click model. You only pay for when you a customer clicks on your product. The way Amazon works is that the more products you sell, the better you rank, and then you sell even more products. When first starting our you may not receive much attention on your listings because of it’s low rank. With advertisement, you are able to get in front of potential customers when you don’t receive organic traffic. At Amz Consultant we are able to put together advertisement packages that include:
♦ Create Ad Groups – Groups are a way to segment different campaigns based on different products. For example, if you wanted to do summer products or all your products in a certain category such as wood products.
♦ Impressions – Impressions are the number of times customers see your product on their screen, but not necessarily click on the product.
♦ Clicks – This is the number of times a customer actually clicks on your product when it is advertised.
♦ Sales – This shows the amount of money you make based on customers clicking on your product and purchasing it.
♦ Spend – Spend is the total amount of money you spend for advertisement. It can be broken down by total spend, group spend, or individual SKU spend.
♦ Average Cost Per Sale – ACPS calculates the effectiveness of each advertisement. It is calculated by taking the spend on the advertisement divided by the amount of sales generated.
Keeping a healthy satisfaction is crucial for having an Amazon account. Amazon wants their customers to have the best customer experience possible. They will not hesitate to ban your account if you abuse the service. At Amz Consultant, we are able to help you monitor customer feedback. Within feedback management we are able to:
♦ Buyer Satisfaction – Communicate with customers if there are any discrepancy in their purchase
♦ Track Feedback Rating – We can track feedback rating for 30 days, 60 days, 365 days, and lifetime
♦ Feedback by SKU – If you are having trouble with an individual product we are able to see which particular product is dragging your entire store down
You are making the right steps by reaching out and finding an Amazon FBA consultant We want to see your business succeed. If you have any questions about Amazon consulting, or wish to partner together, please reach out and we can give you a free quote.